︎︎︎ UTU.ONE
UTU is a social platform built with blockchain technologies to benefit members. Traditional social media platforms are built to invade privacy and sell personal data to profit the few. UTU gives the benefit back to members by rewarding their attention, not stealing their information.
App Design
UTU.ONE uses blockchain technology to ensure people’s information is private, secure and decentralised. With this technology onboard, users can create DAOs and generate their own crypto tokens, which esculate in value as their community grows. Pretty cool, huh?
DACs are the communities of UTU.ONE, and people are rewarded for it. Giving celebrities, personalities, business and brands a space to share NFTs, news and content exclusively to their community.
NFTs are hot commodity, but we know they’re here to stay. UTU.ONE gives the power to users to distribute and sell NFTs within their social circles and relevant DACs, empowering a collaborative and creative space.
The homescreen gives users access to their DACs and communities in one free-flowing feed. They’re also recommended similar communities, shop NFTs and get educated about the new and very flashy blockchain industry.
I mean, could it be a social platform without a chat system? Of course not, so we threw it in. Here users can chat with friends, send crypto transfers and share content from UTU.ONE including NFTs, articles and DACs!
Website
Users are greeted with bold interactive UI that immediately communicates the brand tone and aesthetic, while allowing the product to speak for itself, resulting in a lasting impression.
As the user explores the landing page, they’re guided through the main features of UTU.ONE. The aim of the game here is to gather trust and get people excited about the future of Social Media.
UTU’s tone of voice is punchy, provocative and promises a better future. Our main demographic is gen-alpha through to millenials, pushing the platform into a focus on self-expression and social change.
OTHER PROJECTS
©HARRI 2021
INSTAGRAM