︎︎︎ QT Hotels




UX / UI Design
Interraction Design
Art Direction
With NIGHTJAR
QT Hotels live site
2019


QT Hotels is known for its quirky approach to luxury, jumping leaps and bounds ahead of the rest in commercial hotel design and experience. Despite QT’s innovative approach to hospitality, their website didn’t reflect its individuality and charisma.

The challenge? Entice guests with a website that reflects a less than ordinary lifestlye, while still keeping the pulse on incresing conversions. The solution? A luxury facelift that concentrates on the user experience, ensuring the ability to book a room, event or table for two is one click away. The result? We halved the number of clicks to book and saw a dramatic increase in Meeting, Event, and Conference bookings.







Tucked and lifted, the new QT Hotel website design boasts a rich, immersive and fluid user experience, successfully drawing them into the luxurious world of QT.







Seamless and surprising interraction design glides images and information into view, while keeping the browser running smooth as butter.




Not a drop is wasted with a smaller screen, with the same experience showcasing all the quirks and beauty in the same hypnotic fashion.




Booking with QT is always present and quick as ever with all the QT experiences available for the user’s leisure and pleasure.





The explorative, yet accessible search experience allows the user to explore what QT has to offer, while seeing similar offerings from QT’s sister hotels Rydges and Atura.




Navigation never takes the user out of the experience, laying all 13 QT hotels on the table and encouraging exploration.







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