︎︎︎ SNEAKER FREAKER

Taking Sneaker Freaker to the next level of publishing, Harri and the team at NIGHTJAR created a site as entertaining as the mag itself, powered by a heavy-weight back end fuelled by data. In a mammoth project which reconsidered every part of their online ecosystem, they worked with the Sneaker Freaker team to create the Ferrari of websites - the biggest digital upgrade in the brand’s 18 year history.

The challenge? Create an experience that cements Sneaker Freaker’s title as the global source of sneaker knowledge. The solution? An API-led approach allows the platform to integrate into any channel pushing content, personalisation and automation to a whole new level. The result? 37% increase in site traffic. 70% decrease in bounce rate. 9.5% increase in e-comm revenue. 3.7% increase in e-comm conversion.