︎︎︎ THE ICONIC

To achieve their ambitions of becoming a billion dollar company in 2020, THE ICONIC needed a way to increase efficiency from their internal teams, while also satisfying the needs of content-hungry shoppers. Harri and the team at Nightjar devised a way to inject new code into their rigid website architecture so that content teams could create marketing pages and publish content without having to wait for them to be built by THE ICONIC’s internal engineers, already at capacity with running the behemoth site.

The challenge? How could we introduce new tech to further streamline their internal process, while staying true to THE ICONIC’s brand? The solution? A component based system to empower the internal content teams and relieve the pressure on the engineers, while bringing a small face-lift to the website. The result? 88% decrease in time taken to update or create a destination page. 50% increase in CTR on women’s destination page. 150 new pages created since inception. 13 million hits per month.