VIVID SYDNEY

Art Direction
Digital Brand Expansion
UX/UI Design

The results are in.
14% increase in site visits
26% increase in leads
48% increase ‘buy tickets’
41% increase in database signups
22% increase in ‘My Vivid’ profile creation
29% site traffic visited ‘Vivid Live’ programs page
All major events sold out

VIVID Sydney is the most extravagant of Australia’s festivals, positioning Sydney as Asia-Pacific’s creative capital. Though the festival is experienced on the ground, we needed to push VIVID’s website into the stratosphere.

The challenge? How could we create a personalised and immersive digital experience that excites, engages and encourages repeat visitations throughout the festival? The solution? A website that personalises a user’s experience based on their preferences, and guides them to discover new interests, plan visits, track events and purchase tickets. The result? 14% increase in site visits. 26% increase in leads. 48% increase in CTA engagement ('buy tickets'). 41% increase in user database. 156% increase in all events. For this web design project, the goal is to create a visually stunning, user-friendly website that effectively showcases the brand's identity while ensuring seamless functionality across all devices. The design will focus on clean, modern aesthetics with intuitive navigation to enhance user experience. Key features will include responsive design, optimised loading speeds, and strategic use of multimedia elements to engage visitors. The project will also prioritiwe accessibility, ensuring that the site is inclusive and easy to use for all users. Custom graphics and animations will be integrated to add a unique touch, aligning with the brand's tone and style. The end result will be a website that not only looks beautiful but also drives engagement and conversions for the business.

Art Direction
Digital Brand Expansion
UX/UI Design

The results are in.
14% increase in site visits
26% increase in leads
48% increase ‘buy tickets’
41% increase in database signups
22% increase in ‘My Vivid’ profile creation
29% site traffic visited ‘Vivid Live’ programs page
All major events sold out

VIVID Sydney is the most extravagant of Australia’s festivals, positioning Sydney as Asia-Pacific’s creative capital. Though the festival is experienced on the ground, we needed to push VIVID’s website into the stratosphere.

The challenge? How could we create a personalised and immersive digital experience that excites, engages and encourages repeat visitations throughout the festival? The solution? A website that personalises a user’s experience based on their preferences, and guides them to discover new interests, plan visits, track events and purchase tickets. The result? 14% increase in site visits. 26% increase in leads. 48% increase in CTA engagement ('buy tickets'). 41% increase in user database. 156% increase in all events. For this web design project, the goal is to create a visually stunning, user-friendly website that effectively showcases the brand's identity while ensuring seamless functionality across all devices. The design will focus on clean, modern aesthetics with intuitive navigation to enhance user experience. Key features will include responsive design, optimised loading speeds, and strategic use of multimedia elements to engage visitors. The project will also prioritiwe accessibility, ensuring that the site is inclusive and easy to use for all users. Custom graphics and animations will be integrated to add a unique touch, aligning with the brand's tone and style. The end result will be a website that not only looks beautiful but also drives engagement and conversions for the business.

Art Direction
Digital Brand Expansion
UX/UI Design

The results are in.
14% increase in site visits
26% increase in leads
48% increase ‘buy tickets’
41% increase in database signups
22% increase in ‘My Vivid’ profile creation
29% site traffic visited ‘Vivid Live’ programs page
All major events sold out

VIVID Sydney is the most extravagant of Australia’s festivals, positioning Sydney as Asia-Pacific’s creative capital. Though the festival is experienced on the ground, we needed to push VIVID’s website into the stratosphere.

The challenge? How could we create a personalised and immersive digital experience that excites, engages and encourages repeat visitations throughout the festival? The solution? A website that personalises a user’s experience based on their preferences, and guides them to discover new interests, plan visits, track events and purchase tickets. The result? 14% increase in site visits. 26% increase in leads. 48% increase in CTA engagement ('buy tickets'). 41% increase in user database. 156% increase in all events. For this web design project, the goal is to create a visually stunning, user-friendly website that effectively showcases the brand's identity while ensuring seamless functionality across all devices. The design will focus on clean, modern aesthetics with intuitive navigation to enhance user experience. Key features will include responsive design, optimised loading speeds, and strategic use of multimedia elements to engage visitors. The project will also prioritiwe accessibility, ensuring that the site is inclusive and easy to use for all users. Custom graphics and animations will be integrated to add a unique touch, aligning with the brand's tone and style. The end result will be a website that not only looks beautiful but also drives engagement and conversions for the business.

Want more?

hello@harri.studio