Sneaker Freaker

Creative Direction
Digital Brand Expansion
UX/UI Design
Content Strategy

The results are in.
30,000 pieces of content migrated
37% increase in traffic
70% decrease in bounce rate
9.5% increase in eCommerce revenue
3.7% increase in eCommerce revenue

Taking Sneaker Freaker to the next level of publishing, Harri and the team at NIGHTJAR created a site as entertaining as the mag itself, powered by a heavy-weight back end fuelled by data. In a mammoth project which reconsidered every part of their online ecosystem, they worked with the Sneaker Freaker team to create the Ferrari of websites - the biggest digital upgrade in the brand’s 18 year history.

The challenge? Create an experience that cements Sneaker Freaker’s title as the global source of sneaker knowledge. The solution? An API-led approach allows the platform to integrate into any channel pushing content, personalisation and automation to a whole new level. The result? 37% increase in site traffic. 70% decrease in bounce rate. 9.5% increase in e-comm revenue. 3.7% increase in e-comm conversion.

Creative Direction
Digital Brand Expansion
UX/UI Design
Content Strategy

The results are in.
30,000 pieces of content migrated
37% increase in traffic
70% decrease in bounce rate
9.5% increase in eCommerce revenue
3.7% increase in eCommerce revenue

Taking Sneaker Freaker to the next level of publishing, Harri and the team at NIGHTJAR created a site as entertaining as the mag itself, powered by a heavy-weight back end fuelled by data. In a mammoth project which reconsidered every part of their online ecosystem, they worked with the Sneaker Freaker team to create the Ferrari of websites - the biggest digital upgrade in the brand’s 18 year history.

The challenge? Create an experience that cements Sneaker Freaker’s title as the global source of sneaker knowledge. The solution? An API-led approach allows the platform to integrate into any channel pushing content, personalisation and automation to a whole new level. The result? 37% increase in site traffic. 70% decrease in bounce rate. 9.5% increase in e-comm revenue. 3.7% increase in e-comm conversion.

Creative Direction
Digital Brand Expansion
UX/UI Design
Content Strategy

The results are in.
30,000 pieces of content migrated
37% increase in traffic
70% decrease in bounce rate
9.5% increase in eCommerce revenue
3.7% increase in eCommerce revenue

Taking Sneaker Freaker to the next level of publishing, Harri and the team at NIGHTJAR created a site as entertaining as the mag itself, powered by a heavy-weight back end fuelled by data. In a mammoth project which reconsidered every part of their online ecosystem, they worked with the Sneaker Freaker team to create the Ferrari of websites - the biggest digital upgrade in the brand’s 18 year history.

The challenge? Create an experience that cements Sneaker Freaker’s title as the global source of sneaker knowledge. The solution? An API-led approach allows the platform to integrate into any channel pushing content, personalisation and automation to a whole new level. The result? 37% increase in site traffic. 70% decrease in bounce rate. 9.5% increase in e-comm revenue. 3.7% increase in e-comm conversion.

Creative Direction
Digital Brand Expansion
UX/UI Design
Content Strategy

The results are in.
30,000 pieces of content migrated
37% increase in traffic
70% decrease in bounce rate
9.5% increase in eCommerce revenue
3.7% increase in eCommerce revenue

Creative Direction
Digital Brand Expansion
UX/UI Design
Content Strategy

The results are in.
30,000 pieces of content migrated
37% increase in traffic
70% decrease in bounce rate
9.5% increase in eCommerce revenue
3.7% increase in eCommerce revenue

Creative Direction
Digital Brand Expansion
UX/UI Design
Content Strategy

The results are in.
30,000 pieces of content migrated
37% increase in traffic
70% decrease in bounce rate
9.5% increase in eCommerce revenue
3.7% increase in eCommerce revenue

Want more?

hello@harri.studio

Sneaker Freaker

Creative DirectionDigital Brand ExpansionUX/UI DesignContent StrategyThe results are in. 30,000 pieces of content migrated 37% increase in traffic 70% decrease in bounce rate 9.5% increase in eCommerce revenue 3.7% increase in eCommerce revenue

Creative DirectionDigital Brand ExpansionUX/UI DesignContent StrategyThe results are in. 30,000 pieces of content migrated 37% increase in traffic 70% decrease in bounce rate 9.5% increase in eCommerce revenue 3.7% increase in eCommerce revenue

Creative DirectionDigital Brand ExpansionUX/UI DesignContent StrategyThe results are in. 30,000 pieces of content migrated 37% increase in traffic 70% decrease in bounce rate 9.5% increase in eCommerce revenue 3.7% increase in eCommerce revenue

Want more?

hello@harri.studio

Creative Direction
Digital Brand Expansion
UX/UI Design
Content Strategy

The results are in.
30,000 pieces of content migrated
37% increase in traffic
70% decrease in bounce rate
9.5% increase in eCommerce revenue
3.7% increase in eCommerce revenue

Creative Direction
Digital Brand Expansion
UX/UI Design
Content Strategy

The results are in.
30,000 pieces of content migrated
37% increase in traffic
70% decrease in bounce rate
9.5% increase in eCommerce revenue
3.7% increase in eCommerce revenue

Creative Direction
Digital Brand Expansion
UX/UI Design
Content Strategy

The results are in.
30,000 pieces of content migrated
37% increase in traffic
70% decrease in bounce rate
9.5% increase in eCommerce revenue
3.7% increase in eCommerce revenue