Kayo Sports Call Up
Service:
Service:
Service:
Website design
Website design
Website design
Client:
Client:
Client:
Kayo Sports Call Up
Kayo Sports Call Up
Kayo Sports Call Up
Field:
Field:
Field:
Sports & Entertainment
Sports & Entertainment
Sports & Entertainment
Year:
Year:
Year:
2025
Year:
Year:
Year:
2025
UX/UI Design
Strategy
The Kayo Call-Up Competition was an ambitious activation designed to engage sports fans by offering them the chance to participate in a once-in-a-lifetime experience. Harri led the branding, website design, and contributed to the website development to ensure a seamless digital experience.
The challenge? We had just two weeks to bring the entire campaign to life. The solution? A geurilla PR campaign involving sports star Dustin Martin and a high-energy brand identity and website that resonated with sports enthusiasts for the Super Saturday LIVE season. The result? The campaign saw massive engagement, with over 4,000 entries submitted within the competition period. The high participation rate validated the effectiveness of the branding, user experience, and seamless digital execution. The campaign not only strengthened Kayo’s brand presence but also reinforced its reputation as the go-to platform for sports enthusiasts.
UX/UI Design
Strategy
The Kayo Call-Up Competition was an ambitious activation designed to engage sports fans by offering them the chance to participate in a once-in-a-lifetime experience. Harri led the branding, website design, and contributed to the website development to ensure a seamless digital experience.
The challenge? We had just two weeks to bring the entire campaign to life. The solution? A geurilla PR campaign involving sports star Dustin Martin and a high-energy brand identity and website that resonated with sports enthusiasts for the Super Saturday LIVE season. The result? The campaign saw massive engagement, with over 4,000 entries submitted within the competition period. The high participation rate validated the effectiveness of the branding, user experience, and seamless digital execution. The campaign not only strengthened Kayo’s brand presence but also reinforced its reputation as the go-to platform for sports enthusiasts.
UX/UI Design
Strategy
The Kayo Call-Up Competition was an ambitious activation designed to engage sports fans by offering them the chance to participate in a once-in-a-lifetime experience. Harri led the branding, website design, and contributed to the website development to ensure a seamless digital experience.
The challenge? We had just two weeks to bring the entire campaign to life. The solution? A geurilla PR campaign involving sports star Dustin Martin and a high-energy brand identity and website that resonated with sports enthusiasts for the Super Saturday LIVE season. The result? The campaign saw massive engagement, with over 4,000 entries submitted within the competition period. The high participation rate validated the effectiveness of the branding, user experience, and seamless digital execution. The campaign not only strengthened Kayo’s brand presence but also reinforced its reputation as the go-to platform for sports enthusiasts.
The campaign saw massive engagement, with over 2,000 entries submitted within the competition period. The high participation rate validated the effectiveness of the branding, user experience, and seamless digital execution. The campaign not only strengthened Kayo’s brand presence but also reinforced its reputation as the go-to platform for sports enthusiasts.
This project was a testament to the power of strategic design leadership, rapid execution, and cross-functional collaboration. Delivering a high-quality brand and digital experience in just two weeks underscored our team’s ability to execute under pressure while maintaining creative excellence.
The campaign saw massive engagement, with over 2,000 entries submitted within the competition period. The high participation rate validated the effectiveness of the branding, user experience, and seamless digital execution. The campaign not only strengthened Kayo’s brand presence but also reinforced its reputation as the go-to platform for sports enthusiasts.
This project was a testament to the power of strategic design leadership, rapid execution, and cross-functional collaboration. Delivering a high-quality brand and digital experience in just two weeks underscored our team’s ability to execute under pressure while maintaining creative excellence.
The campaign saw massive engagement, with over 2,000 entries submitted within the competition period. The high participation rate validated the effectiveness of the branding, user experience, and seamless digital execution. The campaign not only strengthened Kayo’s brand presence but also reinforced its reputation as the go-to platform for sports enthusiasts.
This project was a testament to the power of strategic design leadership, rapid execution, and cross-functional collaboration. Delivering a high-quality brand and digital experience in just two weeks underscored our team’s ability to execute under pressure while maintaining creative excellence.
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hello@harri.studio
Copied
Location:
Sydney, AU
5:20:25 AM
Available:
02 April
Expertise:
Design
Strategy
Web3 & AI
Creative Direction
©2025 Harri
Want to work with me?
hello@harri.studio
Copied
Location:
Sydney, AU
5:20:25 AM
Available:
02 April
12 october
Expertise:
Design
Strategy
Web3 & AI
Creative Direction
©2025 Harri
Want to work with me?
hello@harri.studio
Copied
Location:
Sydney, AU
5:20:25 AM
Available:
02 April
12 october
Expertise:
Design
Strategy
Web3 & AI
Creative Direction
©2025 Harri